vision+and+mission

 Some of the importanat common features that all organizations have are the following: 1.vision. 2.mission. 3.values. what is " vision"? a vision is whare the organization is headed and what it intends to be a vision must be:

Example: G.M.'s vision is: "our vision is to be the world leader in transporation products and related services"

what is "mission"? it is definition of products and services, markets, customer needs,and destinctive competencies

Example: General motors 's mission is: "G.M.is a multinational corporation engaged in socially responsible operations,worldwide.It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior returns on their investments"

what do we mean by "values"??

define attitudes and policies for all employees ,which are reinforced through conscious and subconscious behavior at all levels of the organization.

Example:

Federal express:"We will be helpful ,courteous ,and professional to each other and the public.We will strive to have a completely satisfied customer at the end of each transaction."